In 2020 knitwear has been given a new perspective. Paloma Wool, Gimaguas, JoosTricot and House of Sunny took the lead when it came to beautiful underwear, while Jacquemus’ Valensole knitted bralette was a sexy knitwear style option.
Take your mind back to the most talked about knit moment of 2019: Katie Holmes’s bradigan. Conversations around her deceptive cashmere bra-cardigan combo from Khaite have been running for months, but we have a lot to be thankful for by Katie for a generation of viral knitwear. Since that successive Khaite photo, knitwear has found a hole – and has a complete change. Courageous styles have accumulated everywhere in recent months, creating a new era: 2020 will go down in history as an influential year for many reasons, but it will also be remembered in fashion circles as a year of love.
Long associated with cunning grandmothers and #cottagecore hype, knitwear has inspired its schlumpy, past disposal and adopted a deceptive, sensual slogan. A whole new category of sexy knits emerged in 2020, which are hot pants (as seen by Irina Shayk), knitted bralettes, knit flares (especially waist wraps) and fringed cardigans.
Not surprisingly, Jacquemus’ dream-of-sale bandeau mohair-blend bralette proved to be on sale immediately (an obscure tag of “coming soon” nearing the bottom of its list on Matchesfashion.com) and dominated most of It-girls – Hailey Bieber.
Else: The offer of Cos, Dodo Bar Noma, Off-White and Laneus takes the lingerie-style item, while Nifty Depop and Etsy retailers are jumping on the bandwagon with custom-made versions.
“We like to create bold pieces that make us feel energized while strengthening the splendor and powerlessness – so transforming our silhouettes into a cohesive whole is important,” said twins Sayana and Claudia Durany, founders of the luxury brand Gimaguas.
Their vibrant, avant-garde style of knitwear is evidenced by their millennial diet – Romeo Beckham’s girlfriend Mia Regan is a fan – full of colorful straps, fun patterns and stunning images. Among them: a bright yellow bra in the sun and a yellow that incorporates a motif wave wave; bold checkerboard tanks available in cherry-red and pink or camel and mustard colors; as well as halter-neck striped tops, patterned jerseys and a Fez dress woven in the hues of the paint box
The best part? All of their creations do not survive. “At the end of the day we live in Spain and we never wear a coat in the winter, and having a nice knit dress is the key to our day to day life,” she notes.
Similarly subversive knitting can be seen across the Spanish brand, Paloma Wool. Determined to classify the label as a “project” instead of a trademark, its founder Paloma Lanna started the business in 2014, motivated by his passion for the art of clothing. “We do not respond to spring / summer or autumn / winter collections but prefer to advertise creating timeless pieces in limited capsule collections,” he tells Vogue. A native of Barcelona was also determined to maintain local production and good morals. “We work hard with natural fabrics and produce everything we can locally,” said Lanna, adding: “It’s important to know our own manufacturers is important, as following quantity and production processes.”
It has never been under the radar, it has garnered 420,000 impressive fans since its inception, a tribute to its non-controversial gaming experience. Bella Hadid and Kaia Gerber are notable fans of the label – the last to wear the zesty neon Camu jersey on Instagram Live with Lena Dunham earlier this year.
Hadid also showed reliance on weaving clothes from the House of Sunny. The supermodel is wearing a lot of enthusiastic East London-style creatures – her pink baby polo was Bella’s favorite outfit for Valentine’s Day, while her heart of the Daybreak cult included it in her packing list when she returned to her family’s farm in Pennsylvania.
Various pre-order labels complement many pieces on the website, including Hockney’s lilypad-green modified Vogue dress that included a “summer dress” just before Kendall Jenner saw it as an appropriate addition to her holiday wardrobe. “From day one our product has been striving to recreate and create new conferences, more jobs and different finishes,” said its founder, Sunny Williams.
The American brand JoosTricot is also a flag-flying label for knitting, branding itself as “the perfect candy home”. The website proudly features a selection of basic food that happens at certain times of the year, including soft jumpers that look good, split well and loosen the necks of the staff. Natalie Joos launched the brand in 2016, driven by her goal of gaining solid knits. “I’ve been looking for a thin turtleneck or a red staff necklace and I couldn’t find one. I can try harvest shops but they will bite or not stretch enough. ”
And when you get your hands on an abs-baring knitted bralette or a bold knit jersey? Lockdown 2.0 might just be your time.