New York-based brand DKNY has launched a new collection of capsules in partnership with contemporary artist JeremyVille.
The seven-piece collection features monochrome images in the quirky style of JeremyVille’s signature, printed on streetwear inspired by New York City. Each of the unisex pieces stars many unusual and funny characters, including eye-catching fridges and a bird-like shoe, giving the living a unique perspective.
Continuing to touch the NYC fashion brand’s background, the entire print highlights a range of iconic venues throughout the city, such as Greenwich Village and the Upper West Side, featured in playful typography. In addition, old NYC phrases are also hidden in print, such as ‘Stay 9 to 5’ which is intended to honor the New Yorker lifestyle.
The Brooklyn-based artist, originally from Australia has previously collaborated with Hugo Boss, Lacoste, Adidas, and other major fashion brands in capsule collections. His work has also been exhibited at world-renowned museums, including The Andy Warhol Museum, 798 Arts District in Beijing, and Bunkamura Gallery in Tokyo.
FashionUnited spoke to JeremyVille about this latest limited collaboration, his work ethic, and what keeps him motivated throughout the project.
How did it work with DKNY and how did it go?
They approached our studio after seeing our various works of art and collaboration. DKNY is the quintessential brand of NYC that captures the spirit and energy of our village. My art studio is located in the heart of the city, so this city is a daily inspiration for my work and over the years I have created hundreds of art objects that capture the vibe of NYC.
Sounds like a natural equivalent to working with DKNY. Working in partnership with the DKNY design team and our creative partner, Megan Mair, we have jointly developed a design guide and artistic vision that feels very NYC.
Are there any bright pieces for you in this new collection?
Personally, I am a big fan of old street clothes and the ‘uniform’ of basic yet fashionable pieces of everyday wear. I am a fan of accessories and jackets, I usually carry a lot of pens and a notebook by quickly scanning the train under the cafe. I am anything but functional, utilitarian, and have a solid design style.
He has worked with many other major labels. How do you manage to capture the product’s meaning while staying true to your style?
I prefer the collaboration that our studio does, as I focus mainly on art projects. Megan Mair manages the artistic direction and reduction of all product interactions to ensure it aligns with our philosophy and vision of the studio. We must have personal contact with the product, whether it is a product, its legacy, or a positive message.
Any project that we grow as a studio and that allows us to expand our knowledge and discover new ideas, a project of excellence and a milestone in our journey. Thank you so much for the smart and artfully driven products.
Also, each project area is different and requires a new set of terms to work with. But I keep the normal beauty that goes on with my work. This makes everything I do look very much like Jeremyville, from boat to book to animation. Whatever you do, you need to do it very well, as if that’s all you are doing. I’ve never just gotten involved in something, trying and being an expert at it, doing my best, and adding something to what’s in it.
What keeps you motivated?
The goal for me is to connect in a real and understandable way in all sorts of ways, choosing a format and voice that connects to all people. Continuing to change and grow as a person. Constantly learning new ways to express my ideas through new methods and applications. Staying ready is just like your last project, and knowing that your best project is always in front of you.
I’ve always believed that I never get to the formula and just repeat it. Each new project should constantly push you, change your style, grow your audience, grow you as an artist and as a person. When it’s easier, change it. Fighting challenges is important in the arts.
How do your surroundings promote your work?
I walk the streets of NYC, looking at and drawing buildings and characters that I pass through. It’s not just the world I created, it’s really a reflection of who I am. It is I, who is seen as the city, the place. My favorite topic to draw or paint is anything that starts a conversation.
I like anything that opens up interactions with my audience or reveals something about me that I don’t know before. For me, my art is a journey to discover and express my truth. Each piece I create tells me something about who I am. My art is a dialogue with me, in particular.
Do you have any interesting projects that have raised your sleeves that you can give us an idea of?
I am currently working on a new series of great paintings, large drawings of various art exhibitions, and our release of the next art book.