After building the largest clothing empire in the world without using TV commercials and commercials, fashion product owner Zara is trying another way to market her clothes, jeans, and jackets – video games.
Spain’s Inditex SA is responding by switching from grocery stores to online sales in partnership with Facebook and Instagram to promote “Pacific Game” to attract smaller consumers to its Pull & Bear product.
It is not the end of direct marketing but building relationships with smaller customers. E-commerce brought in a third of Inditex revenue last year and a $ 3 billion new investment will go towards ensuring that the digital boom does not end in steam.
There has been an outbreak of deals where commodity products have access to all of their assets within video games. Now they are taking their involvement an extra step with their games to bring more traffic to websites, increase mobile app downloads, and offer exciting ways to distribute discount codes.
Pull & Bear’s style caper style we see a shopper traveling from California to Tokyo collecting clothes and avoiding obstacles along the way. Players control the character by turning their faces. The game is available on Pull & Bear’s Instagram accounts as well as Facebook and the website.
The luxury company Burberry Group Plc has launched a hit video game as part of its TB Summer Monogram campaign launched by Kendall Jenner last year.
“It’s about adding that new magical part so that you can be remembered in the minds of your audience,” said Tim Cooper, director of game producer Peek & Poke who produced JD Sports Fashion Plc and online clothing retailer Boohoo Group Plc.