The average time spent on a smartphone up 25% between illnesses; Get up and call, watch Netflix and more

The report states that since the closure, Indians have spent more time on their smartphones working at home (75% increase), cost (63% increase), and OTT (with higher services like Netflix, Spotify etc.) have seen 59% growth over time. spent on smartphones.

The average consumption of smartphones by Indians is projected to increase by 25% to about 7 hours a day as people rely on these homework / study gadgets and entertainment in the midst of the epidemic, the report said.

The study, submitted by handmade maker Vivo and conducted by CMR, states that the time spent on smartphones per day increased by average usage increased by 11% to 5.5 hours in March 2020 (pre-Covid) from about 4.9 hours onwards. -25% to 6.9 hours from April onwards (post-Covid), a report entitled ‘Smartphones and their impact on human relationships by 2020’, said

The report states that since the closure, Indians have spent more time on their smartphones working at home (75% increase), cost (63% increase), and OTT (with higher services like Netflix, Spotify etc.) have seen 59% growth over time. spent on smartphones.

There was also a 55% increase in time spent on social media, and a 45% increase in time spent playing on smartphones. Interestingly, the length of time to take photos and take selfies increased from 14 minutes to 18 minutes a day.

The study had 2,000 respondents aged 15-45 years in the top eight cities (four metros, Bengaluru, Hyderabad, Ahmedabad and Pune) and 70% male participants and 30%. Speaking to PTI, Vivo India Director Brand Strategy Nipun Marya said the company posted similar research last year on Smartphones and their impact on human relationships.

“We all know that smartphones are a good tool, especially in the case of Covid where we would not be able to produce without smartphones … However, excessive use of smartphones or anything else, if not used in moderation, could lead to bad results and that is why we have done research,” he said. he explains.

Mariah noted that there has been a natural growth of smartphones from 2019 to 2020 but Covid has certainly accelerated some of the ways that would have slowed down.

“Overall, smartphones are a good tool but the result is very addictive. For example, 84% of people check their phones within the first 15 minutes of waking up, while 46% of respondents say they pick up the phone at least five times in an hour-long chat with friends. “he said.

Mariah said that while consumption may be declining from the current levels as the situation improves in the epidemic, some of these changes could be permanent. Seven of the eight respondents said people indicated their use of phones while they were with them.

The report said people spent more time with their family with a 26% increase in time spent (from 4.4 hours before Covid to 5.5 hours after Covid) but most respondents also agreed that their smartphone use had a negative impact on quality. of the time you spend with loved ones.

An estimated 74% said they were angry and upset when they stopped using their cell phones, while 73% said they “felt compelled” to keep checking their smartphone. About 74% of respondents agreed that it is important for them to live a different life on their mobile phones, with 73% agreeing that they would be happier if they spent less time on their smartphones.

About 70% agreed that if their use continued at the current level or increased, it could affect their mental or physical health. About 74% of respondents said that a temporary ban on cell phone use could help them spend more time with family, and 70% agreed that their use of cell phones could adversely affect their relationships with people, especially close and dear ones.

As a product, vivo India aims to encourage people with the benefits of ‘proper use’ of smartphones in the second phase of this study,” Mariah said.

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